A chargeback is a processed credit card transaction that is reversed (charged back) to a merchant because the customer or customer’s bank finds something wrong with the transaction. They happen for a variety of reasons. The primary reason a chargeback is triggered is customer dispute. Other reasons include fraud, credit card processing errors, authorization issues and non-fulfillment of copy requests. Every chargeback is assigned a reason code — a two digit number used to indentify why a chargeback occurred. Reason codes may vary by VISA® and MasterCard®.
So how exactly does the chargeback cycle work? Here’s a graphic to better visualize the process:
Every merchant that offers credit card processing to its customers should be concerned about chargebacks to their merchant account. Chargeback fees are assessed to the merchant, regardless of the dispute’s cause or outcome. This makes the chargeback something merchants should seriously avoid.
Lower your risk of chargebacks by following the tips below:
Verify card logos, credit card numbers, identification, customer signature and check the expiration date.
Call for voice authorization if the card stripe doesn’t work or if the terminal is down or cannot authorize.
Authorize every transaction.
Be sure your customers are familiar with your return or exchange policy.
Additional tips for preventing chargebacks are available here.
TransFirst® forms an alliance with our merchants. We provide assistance for every aspect of the credit card processing experience. Contact a representative to learn more about credit card processing best practices that can help you grow your business.
Richard Hari in your Colorado credit card customer service operation is one the best people I've ever dealt with in any type of business. I had a problem with credit card processing for my very, very small business. I was told I would get a call in two business days. Richard called in about 20 minutes. He was patient and took time to walk me through the process. Great job and a credit to TransFirst.
- Online Retailer | Bruceton Mills, WV
Two key things here. #1 – This program has saved me hundreds of dollars a year, and #2 – the service. The last time I called my question was answered in one simple phone call. We didn't take credit cards for a long time due to the expense ... I am so glad I took the time to listen when you came in because this is so much better.
- Restaurant Owner | Palm Bay, FL
TransFirst has done everything they said they would do, and they do it every month with service and savings. We are saving very big dollars each month, so we are very happy with the service.
- Police Benevolent Association | McDonough, GA
I'm writing to thank you for the superb customer support you've offered us in the setting up of our account. Your prompt replies to my questions, even through your illness, speaks very well of your organization and your own sense of responsibility. I would ask you to kindly forward this note to your supervisor, because I want him/her to appreciate your 'above and beyond' approach to your clients.
- Vision Care Provider | Windham, VT
I am extremely happy with TransFirst! The Transaction Express saves me hours a week with the ease of transactions and the up-to-date reporting. The service team is knowledgeable and eager to help. The best part, though, is the savings. Patrick made it so easy to switch merchant accounts. I wish I would have done it years ago!