Small Business Saturday — the 2015 edition — will be observed on November 28. This will be the sixth annual celebration of America’s small businesses and the many contributions they make in the communities where they operate.
The event was created by American Express® in 2010 in response to small business owners’ most pressing need: more customers. Small Business Saturday (SBS) seeks to showcase all the small businesses that help create jobs, boost the economy and preserve neighborhoods in communities across the nation.
SBS has quickly become part of the traditional kickoff of the holiday shopping season, along with Black Friday and Cyber Monday. In 2014, consumers who were aware of Small Business Saturday (SBS) reported spending $14.3 billion with small businesses on that day, an increase of 14.9 percent over the previous year, according to the 2014 Small Business Saturday Consumer Insights Survey.
This year, more than 3,000 communities nationwide have pledged to celebrate SBS and spread the “Shop Small” spirit by signing up as Neighborhood Champions, a program created to inspire local participation in and support for events and promotions held on the day.
“Each year, we see more and more communities recognize the important role that small businesses play in their neighborhoods and find creative ways to celebrate them on Small Business Saturday,” said Janey Whiteside, senior vice president and general manager Customer Marketing & Relationship Management at American Express OPEN, in a prepared statement. “With the support of our partners and thousands of Neighborhood Champions across the country, we look to continue this momentum in 2015 and for years to come.”
According to a new survey, small business owners are optimistic about holiday sales this year. In the OPEN Holiday Growth Pulse survey of 1,000 small businesses with $250,000 or more in annual revenues, 92 percent said they expect sales will be the same or better than last year. Retail small businesses are particularly bullish, placing greater weight on the holiday season for their future growth; just over half feel their potential for business growth in 2016 will be contingent on a successful holiday season.
Owners of small business who are looking for inspiration for ways to participate in SBS can find it online, including promotional ideas and a search engine for finding other small businesses in their neighborhood with which to collaborate.
TransFirst® salutes small businesses everywhere, and we encourage shoppers to Shop Small on Small Business Saturday and every day of the year.