The National Retail Federation (NRF) has gone on the record as opposing any legislation that would force retailers to follow data security rules created for the banking industry. Instead, it has asked Congress to pass a uniform national data breach law.
There’s nothing friendly at all about so-called friendly fraud — a term that describes the practice of fraudulent chargebacks. Chargebacks occur when banks force a refund for a disputed credit card purchase.
What’s in a brand, and how important is branding? According to Brand Keys, brand engagement and customer loyalty research consultancy, there are certain drivers that engage customers, engender loyalty and drive profits.
There’s an important deadline approaching and your business should be prepared. October 1, 2015 is a date to mark on your calendar. That’s when businesses need to update their credit card terminals to accept EMV chip cards or they may assume financial responsibility if a data breach or counterfeit transaction occurs.