Not all merchants are destined for a traditional brick-and-mortar setting. For some, it’s the equivalent of being a cubicle dweller in the corporate world. They much prefer answering the call of the wide open road and taking their products and services directly to their customers and clients. When they’re equipped with the right payment processing solution, they can do just that!
If you’re a business owner who’s still on the fence about upgrading your payment processing equipment to accept EMV cards, consider this: Not only will the update help prevent potential financial responsibility for fraudulent transactions, but you can also realize the added benefit of being able to process NFC transactions at the same time.
Retailers and service providers are well aware that their success depends on delivering what customers want when they want it. Unless they offer the right inventory or service, their chances of attracting and keeping clientele are jeopardized. But what about meeting their customers’ payment expectations — isn’t that important, too?