A virtual terminal is a secure website that enables a merchant to process credit card transactions securely over the Internet. Instead of using a traditional credit card terminal, a virtual terminal uses a computer, smartphone or mobile device like a tablet, and a secure connection to process payments.
With the advent of mail order, telephone and online shopping, card-not-present (CNP) transactions have become commonplace. However, according to an independent study released last year, 17 percent of consumers have had their credit cards declined in CNP transactions. It concludes that the result is consumer aggravation, increased operational costs for banks and credit card companies and as much as $40 billion in lost revenue for online retailers.
The everyday lives and digital lives of most American consumers are now wholly intertwined, according to a recent study, and the ownership of mobile devices is revolutionizing the consumer shopping experience. Is your business ready to meet their expectations?
Online shopping is a distinctly different experience than making a purchase at a traditional point-of-sale merchant — and a lucrative one for merchants as well. Just as brick-and-mortar businesses have learned to cater to their customers, so must e-commerce businesses if they expect to be successful over the long term.