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Business Advice from the Inventor of the Plastic Credit Card

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A young man named Stanley Dashew graduated from college and founded Dashew Business Machines in the midst of the Great Depression. His Los Angeles-based company produced evolutionary imprinters that became the hardware foundation for the emerging credit card industry. Dashew worked directly with senior management of Bank of America (BOA), and later American Express, to create the modern-day credit card system for which he is most well known — but he didn’t stop there. Stanley Dashew’s extraordinary career includes achievements as an inventor, industrialist, entrepreneur, philanthropist, sailor and champion of world peace. He has made several fortunes and counts dozens of patents and inventions among his accomplishments.

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Use Social Media to Develop One-to-One Relationships With Your Customers

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If you are not diving into social media marketing, you may be missing out on the best opportunity to drive higher engagement and conversion rates for your business. As part of a broader customer engagement strategy, social media can be an effective and cost-efficient tool for marketing, sales, service, insight and retention. Identify your customers and potential consumers, create opportunities for engagement, nurture your relationship with trust and you can establish a valuable one-to-one relationship.

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Winning Idea for Small Business Owners — Boost Morale During Employee Spirit Month

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As a small business owner you know that it takes hard work and commitment to be successful. You must also recognize that your employees are the lifeblood of your company. They are a critical asset that can make the difference between a good business and a great one.

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Get Your Business Involved in National Severe Weather Preparedness Week, March 3–9, 2013

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The Federal Emergency Management Agency (FEMA) and the National Oceanic Atmospheric Administration (NOAA) partnered to designate March 3–9, 2013, as National Severe Weather Preparedness Week.

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Theme Parks Enhance the Customer Experience by Incorporating Cutting-Edge Technology

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Payment wristbands using RFID (radio-frequency identification) technology are components of new contactless-payment solutions being tried in some of America’s biggest theme parks. RFID employs a wireless non-contact system that uses radio-frequency electromagnetic fields to transfer data from a tag attached to an object (such as a wristband), for the purposes of automatic identification and tracking.

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