PII is the acronym for the term Personally Identifiable Information — any information that can be used to distinguish or trace an individual’s identity and/or can be linked to an individual’s financial, educational, medical, or employment information. Obtaining PII by any means necessary is the goal of identity thieves and hackers, and it’s up to all of us to keep PII secure and out of their reach.
Hacking — whether of credit card information, computers or smartphones — tops the list of crimes Americans worry about most, according to Gallup’s most recent annual crime poll conducted in mid-October.
What do Home Depot, Target, Nieman-Marcus and Michael’s have in common? Besides being major chain stores, all four suffered serious data breaches in the recent past that jeopardized their customers’ credit card information and brought tons of unwanted negative publicity in the media. If large, well-resourced corporations like these can fall victim to data breach, what chance does a small business like yours have in fighting off cyber criminals and identity thieves? You might be surprised!
Online shopping is a distinctly different experience than making a purchase at a traditional point-of-sale merchant — and a lucrative one for merchants as well. Just as brick-and-mortar businesses have learned to cater to their customers, so must e-commerce businesses if they expect to be successful over the long term.