Four major credit card brands dominate the U.S. market: Visa®, MasterCard®, Discover® and American Express®. If you own a business that accepts credit cards, you may have wondered if you need to accept all four. The answer is “yes” if you don’t want to miss a sale!
If you still need convincing that a data breach can have a serious and potentially fatal impact on your business, a recent poll of cardholding shoppers drives the message home. Conducted by CreditCards.com, it reveals that nearly half of those surveyed say they’re likely to avoid stores that have been breached.
The purpose of a credit card receipt is to document a transaction between a merchant and a customer with enough specific information so that both parties can clearly identify it. This is particularly important in the event that a return or adjustment becomes necessary.
With Black Friday and the official start of the 2014 holiday shopping season upon us, it seems like an opportune time to take a look at sales projections released recently by the National Retail Federation (NRF).