Survey Reveals the Purchasing Process Starts Online for Most Women


In March 2013, online community SheSpeaks joined with Lippe Taylor, a female-oriented marketing firm, to survey over 2,000 female U.S. Internet users about their shopping habits and preferences. Key findings should be of great interest to retailers wanting to reach women early in the purchase path.

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FTC Report Focuses on Improving Mobile Marketplace


Mobile services have grown explosively in the 21st century, with smartphones and tablets offering options the average person could only dream about until very recently. Mobile devices are now routinely used to make audio and video phone calls, receive turn-by-turn directions to destinations, check traffic and weather reports, coordinate schedules with friends and family, place orders, make purchases and allow small businesses to accept credit cards in payment virtually anywhere.

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States Rates for Friendliness by Small Businesses


If you own a small business in Utah, Alabama, New Hampshire, Idaho or Texas — congratulations! According to the second-annual Small Business Friendliness Survey, you are operating in one of the top-five friendliest states for small business.

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Studies Say Small Biz Stick With Traditional Banking


Bucking the mobile banking trend that is emerging among the customers they serve, small businesses continue to prefer more traditional banking, relying on local branches where they can get personalized service for problem resolution, make payments and access to quick decisions on credit. That trend is supported by two recent studies.

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FTC Issues Report on Mobile Payments


The emergence of mobile payments as a convenient option for consumers to purchase goods and services is steadily growing, and with it so is the need to ensure that merchants and consumers alike are protected in the marketplace. To that end, the Federal Trade Commission (FTC) recently released a staff report highlighting some of the key issues facing consumers and businesses as they adopt mobile payment services.

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