American Express® and Discover® Score Big with Consumers


What’s in a brand, and how important is branding? According to Brand Keys, brand engagement and customer loyalty research consultancy, there are certain drivers that engage customers, engender loyalty and drive profits.

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Get Ready Get Set and Switch to EMV®


There’s an important deadline approaching and your business should be prepared. October 1, 2015 is a date to mark on your calendar. That’s when businesses need to update their credit card terminals to accept EMV chip cards or they may assume financial responsibility if a data breach or counterfeit transaction occurs.

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What is Processing Volume?


One of the questions you’ll be asked on your merchant account application is your monthly processing volume. If your business already accepts credit cards, it should be fairly easy for you to come up with a figure. But if you’re new to credit card processing, you’ll probably have to spend some time working with the merchant account provider’s representative to calculate a rough estimate.

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With EMV® Readiness the Weakest Link Pays for Fraud


EMV® chip technology is an evolution in payments that will help increase security, reduce card-present fraud and enable the use of future value-added applications. Merchants who accept credit cards have an important deadline associated with EMV approaching. If after the deadline you fail to migrate to EMV payment processing, your business may be responsible for fraud-related costs that could have been prevented with the use of a chip-enabled point-of-sale (POS) system.

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A Merchant Account is Your Passport to Accepting Credit Cards


Businesses that want to venture into the land of credit card processing need a passport, also known as a merchant account. Obtaining one involves filling out an application with a reputable merchant services provider like TransFirst®.

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TransFirst, LLC is a registered ISO/MSP of:
Wells Fargo Bank, N.A., Walnut Creek, CA;
Synovus Bank, Columbus, GA; and
Deutsche Bank, New York, NY; for Visa® and MasterCard® transactions only.