The “connected shopper” refers to a consumer who uses their mobile device to make informed buying decisions. As a small business owner, you’ve probably encountered them in their natural habitat, grazing through your retail establishment and comparing prices as they go on their smartphone or tablets (an activity known as “showrooming.”)
Applications are being accepted now through August 15, 2013 for the E-Pay Innovation Award .It will be awarded to “the company with the product that has the potential to make a profound impact on the global market by delivering financial services to unserved / underserved individuals or communities worldwide”. The winner will receive a check for $10,000, made possible through a grant from the Bill & Melinda Gates Foundation.
We’ve heard it before, and now two just-released studies confirm that small businesses are at greatest risk of becoming victims of hackers and cybercriminals, primarily because larger companies have invested in security strategies to thwart their attacks.
How to make the perfect pitch is something every would-be entrepreneur and business owner should know. The key to success lies in the preparation. There’s a marketing concept called the elevator pitch or elevator speech that can help you hone your presentation skills. It’s a short summary used to deliver a quick and simple description defining yourself, your profession, product, service or organization, and its value proposition.