TransFirst® and Yoga Alliance® Form Payment Processing Strategic Collaboration

Hauppauge, New York (March 3, 2015) — TransFirst®, a leading provider of secure payment processing solutions, has entered into a strategic sales partnership with Yoga Alliance®, a nonprofit membership professional and trade association representing the yoga community. As a Yoga Alliance Endorsed Partner, TransFirst will offer multiple customized payment processing solutions and support to Yoga Alliance members.

As the largest international nonprofit association representing the yoga community, Yoga Alliance has a membership of more than 55,000 registered yoga teachers (RYTs) and more than 3,500 registered yoga schools (RYSs). TransFirst will provide the group’s members with specialized processing products and services that are appropriate to both constituencies of members, with special packages created for individual instructors and for studios/schools. Solutions include mobile processing, app and tablet-based point-of-sale equipment, single rate-and-fee options and a consolidated online portal for processing information.

“TransFirst has a long history and deep expertise in the fitness and wellness space, and this collaboration offers an outstanding opportunity to help Yoga Alliance members find new ways to grow their businesses,” says John Shlonsky, TransFirst’s president and CEO. “We understand that Yoga Alliance members are dedicated to the well-being of their clients, and we are pleased to provide solutions that can help members simplify their businesses so they can focus more fully on their clients.”

“We are happy to team up with TransFirst because we know they are committed to helping our members find balance between running their businesses and serving their clients,” says Barbara Dobberthien, Yoga Alliance’s chief operating officer. “We look forward to a long lasting partnership to support everyone involved.”

About TransFirst

A leading provider of secure transaction processing services and payment enabling technologies, TransFirst offers innovative products and services designed with financial institution, independent sales organization, healthcare, e-commerce, government and merchant customers’ unique needs in mind. By collaborating with our customers and utilizing strong industry knowledge, we can help them grow their businesses. Founded in 1995, TransFirst continues to attain significant market share and world-class expertise in growing and profitable industry segments. Built on a platform of personal service, customer commitment and flexible pricing, TransFirst is headquartered in Hauppauge, New York, and has additional facilities in Dallas, Texas; Aurora, Colorado; Broomfield, Colorado; Franklin, Tennessee; and Cypress, California. For additional information, please call 800.745.2659 or visit www.TransFirst.com.

About Yoga Alliance

Yoga Alliance promotes and supports the integrity and diversity of the teaching of yoga. Yoga Alliance is the largest international nonprofit association representing the yoga community.

 


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