TransFirst® Forms Alliance With Bank of the Sierra

Hauppauge, New York (May 28, 2013) – TransFirst®, a leading provider of transaction processing services and payment enabling technologies, is pleased to announce a collaboration with Bank of the Sierra that will provide innovative payment processing products and services to the financial institution’s business banking customers.

With the alliance, TransFirst will offer its full array of payment processing services to Bank of the
Sierra’s current and future merchant services clients, who will benefit from such proprietary products as
Transaction Express®, an online centralized payment gateway and management system; TransLink, a
web-based reporting system that delivers 24/7 access to a variety of reports and bankcard solutions; and a
variety of mobile processing options for businesses of all sizes. As part of its commitment to help
merchants and partners grow and succeed, TransFirst also offers 24/7, U.S.-based merchant support and
industry-leading training and support services for its affiliated financial institutions.

“Our alliance with Bank of the Sierra is a valuable strategic alliance for TransFirst,” says John Shlonsky, president and CEO of TransFirst. “Its location in central California provides us with some outstanding opportunities in a region that is well-known for such growth industries as clean energy and logistics. We look forward to developing relationships with Bank of the Sierra’s customers, and to helping the bank expand its merchant services program and increase its non-interest revenue streams.”

“In an ongoing effort to provide our valued customers with best-in-class products and services, we are pleased to announce this new strategic partnership with TransFirst,” says Jim Holly, president and CEO of Bank of the Sierra. “This new relationship will enable Bank of the Sierra to continue offering a wide variety of merchant services to Central Valley businesses.”

About TransFirst (

A leading provider of secure transaction processing services and payment enabling technologies, TransFirst offers innovative products and services designed with financial institution, independent sales organization, healthcare, e-commerce, government and merchant customers’ unique needs in mind. By collaborating with our customers and utilizing strong industry knowledge, we can help them grow their businesses. Founded in 1995, TransFirst continues to attain significant market share and world-class expertise in growing and profitable industry segments. Built on a platform of personal service, customer commitment and flexible pricing, TransFirst is headquartered in Hauppauge, New York, and has operations facilities in Aurora, Colorado; Broomfield, Colorado; Omaha, Nebraska; Overland Park, Kansas; Franklin, Tennessee; and Cypress, California; and executive headquarters in Dallas, Texas. Company-wide, TransFirst currently processes approximately $37 billion in annual sales volume for approximately 190,000 merchants and financial institution partners. For additional information, please call 800.745.2659 or visit

About Bank of the Sierra (

With over $1.4 billion in assets and strong performance ratios, Bank of the Sierra is the largest independently owned community bank headquartered in Southern San Joaquin Valley’s Heartland. The bank serves 17 different communities with 25 branches, two Ag Centers and one SBA Center. For more information, visit their website at or call 888.454.BANK.



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